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Impact of social media on business

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There was a time when social media was considered by some as a passing trend. Something that “the kids” were using that busineses could never really benefit from. Over time, the critic were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing bulk, offering businesses valuable data about their customers and a (mostly) free way to reach them. The board has spoken: social media for business is no longer optional.

If you’re admiring how social media can benefit your business, look no further. We’ve outlined key points below.

 

Increase brand awareness and loyalty

When you have a exitstence on social media, you make it easier for your customers to find and connect with you. And by connecting with your customers on social, you’re more likely to increase customer detention and brand loyalty. A study by The Social Habit shows that 53 percent of Americans who follow brands on social are more loyal to those brands.

Run targeted ads with real-time results

Social ads are an inexpensive way to advertise your business and  alot content. They also offer powerful target options so that you can reach the right audience. For example, if you run an ad movement on LinkedIn, you can section by things like location, company, job title, gender, and age—the list goes on. If you’re running a Facebook ad, you can target based on location,enumeration, interests, behaviors, and connections. You can step and measure the performance of your social ads in real time.

Generate higher converting leads

Social media increases sales and customer detension through regular interaction and timely customer service. In the 2015 Sales Best Practices Study from research institute MHI Global, world-class companies graded social media as the most effective way to identify key decision makers and new business event. In the State of Social Selling in 2015, nearly 75 percent of companies that matched in selling on social media reported an increase in sales in 12 months.

 Provide rich customer experiences

Even if you aren’t on social media, most of your customers expect you to be. Over 67 percent of consumers now go to social media for customer service. They expect fast response times and 24/7 support—and companies that deliver win out. A study by Aberdeen Group shows that companies engaging in social customer service see much bigger annual financial gains (7.5 percent YOY growth) vs. those without (2.9 percent).

 Increase website traffic and search ranking

One of the biggest benefits of social media for business is using it to increase your website movement. Not only does social media help you direct people to your website, but the more social media impact shares you receive, the higher your search ranking will be. For example, if every person who follows Hootsuite on Twitter Retweets this post, it’s more likely to rank higher in Google’s search engine results page for variations of “social media for business.”

 Find out what your competitors are doing

With social media monitoring you can gain key information about your competitors. This kind of intel will allow you to make strategic business decisions to stay ahead of them. For example, you can create search streams in Hotsuite to monitor industry keywords and mentions of your competitors’ names and products. Based on your search results, you can improve your business to offer product enhancements, service, or content that they may be missing.

Share content faster and easier

In the past, marketers allow the challenge of insuring their content reached customers in the brief possible time. With the help of social media, specifically when it comes to sharing content about your business or for content curation, all you need to do is share it on your brand’s social network accounts.

 

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Real impact | Social Media |Speakerhead.com

Real impact of social media

With the creation of top-titled social media networks, like Facebook, Twitter, and YouTube, a new wave of social media advocate demonstation strategies have arrive. With over one million links on Facebook being  common every 20 minutes, and 190 million Tweets put  each day, it is easy to see why activists have turned to social media to spread their message. While on the front these social media advocate drive seem to be cause a lot of attention, but is this a sign of success and is it making an impact today.

Information and communication technology has seen a lot of changes and advance since the year 2000, key among them being the development of social media as a social influenced. The fast development of mobile automation has played a key role in shaping the impact of social media, notably the speed and scale with which it’s used for collaborate and sharing information. This is demonstrate by the 2015 KPCB Internet trends report, which shows that the use of mobile phones for accessing digital media is higher than the use of computers and laptops.

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Why people share information

A look at why people share information is perhaps the best place to begin when trying to understand the effects of social networking on people and societies. The New York Times user insight group conducted a survey among 2500 online sharers and among the motivations that participants cited for sharing included: participation, for interaction, passing information, making an impact and professed individual values.

These very reasons have drive social networks from being used hardly as tools for keeping in touch with friends and family to being used to shape campaigning, business, world ability, education, careers, modernization and much more.Below is a look at how and to what extent the impact of social media can be sence by individuals and social groups:

Social media effect on politics and governance

Research shows that the attention social media in political campaigns has increased exceedingly over the years in comparison to other methods.

The impact of social media on politics was most felt in 2008 Obama campaign, where sharing brought in the views and opinions of different people to one place and thus served to either strengthen or weaken voter opinion.This trend is also evident in the 2016 USA presidential campaigns where candidates have been promoting their agenda and battling each other through tweets, Facebook shares,cascade on gunsight, instagramming, among others. Political blooper have become something for everyone to feast on, thanks to presidential applicant sharing and resharing everything their opponents say on or off the campaign trail. Not only has this been entertaining, but candidates who’ve mastered the ability of sharing issues while they are still hot have done better in the polls than their counterparts.This new trend means that politicians without an active social media presence will find it increasingly difficult to wow the electorate now and in future campaigns.

Impact of social media on drive social change globally

The viral nature of social media has encouraged more responsibility and accountability amongst world leaders and has even made it possible to expose brutal political administration with one click of the share button. The Arab Spring of 2010/2011 is a perfect example of an detail when the world felt and appreciated the full effects of social networking, as was evidenced by the tumble of several authoritarian  governments.

Without social media, social, ethical, environmental and political ills would have minimal visibility. Increased visibility of issues has shifted the balance of power from the hands of a few to the masses.

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The flipside: Social media is slowly killing real activism and replacing it with ‘slacktivism’

While social media activism brings better awareness about societal issues, questions abound as to whether this awareness is translating into real change on the ground.

Antagonists of social media activism argue that social sharing has encouraged people to use computers and mobile phones to express their concerns on societal issues without actually having to engage actively with campaigns in real life. Their support is limited to pressing the ‘Like’ button or sharing content but that’s pretty much all they do.

The researchers explained this tendency by saying that giving in public is mostly an action meant to satisfy public opinion whereas people who give discreetly do so because the cause is aligned to their desires and values.

Social media impact on Commerce

The impact of social media has been so much that today, it’s unusual to find a company that does not reach its audience through one social media platform or another. Companies have come full circle in their perception of social media as a tool for interaction between friends, to seeing it as important for shaping businesses and building revenue.

Businesses that have leveraged on the need for people to constantly seek and share information have a lot of knowledge which they can use to generate insights and create product offerings that are more targeted. Not only is this important in traditional brick-and-motor businesses, but also in the e-commerce world where success is defined by a company’ability to constantly anticipate what its customers want.

A 2012 report by McKinsey Global Institute shows that sharing information improves productivity in business settings. The study suggests that enterprises that fully implement social technologies can raise interaction and create highly skilled and knowledgeable workers, hence raise productivity by up to 25%. The report also points out that greater potential, and indeed maximum impact of social media, can be felt by using social platforms for knowledge sharing, enhanced communications and building greater collaborations within companies and across enterprises.

The flip side: Low number of social ‘shares’ can lead to negative social proof and destroy business credibility

Interestingly, though use of social sharing has become the norm rather than the exception in business, some companies, after experiencing firsthand some negative effects of social media, have decided to go against the grain and remove the social sharing buttons from their websites.

A case study performed by visual website optimizer to gauge the efficiency of share buttons on conversions found that Talon.com, an ecommerce retailer from Finland noticed increased conversions by up to 11.9% when they removed sharing buttons from their product pages.

These numbers point at the double-edged nature of the impact of social media, as when products attract a lot of shares, this could reinforce sales but when the reverse is true, customers begin to distrust the product and the company selling it.

Social media effects on professional development and climbing the corporate ladder

19% of hiring managers make their hiring decisions based on something they found on social media. This is according to a 2013 report by staffing industry.com.

Professional social networks such as LinkedIn are important platforms for anyone looking for to stand out and get noticed in any profession. They allow one to create and market their personal brand.

By engaging in dialogs and sharing content on such platforms, you can demonstrate the level of your knowledge and even engage directly with potential employers.

Increased efficiency in Learning

A survey conducted by Pearson learning solutions found that compared to 2013, there was a 21.3% increase in use of social media in learning than in 2012. 59% of educators who were interviewed in the study agreed that social sharing encourages interaction, providing an environment that fosters learning.

Blogs, wikis, LinkedIn, twitter, Facebook and podcasts are now common tools for learning in most educational institutions. When talking about the impact of social media on education, we cannot fail to appreciate that it has contributed to the increase in long-distance online learning as the afore-mentioned tools have served to increase teacher-student communication.

Though there have been issues of lack of privacy and increased in instances of cheating among long distance learners, this has not deterred social platforms from being used on education.

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How to evaluate your brand by Speakerhead.com

As marketers, researching how to help the brands we represent stand out is a constant pursuits And with the erect volume of content generated on a regular basis, it’s hard to analyze  through all the noise and find the approaches that, when implemented, will bring us and the brands we work for a true return on marketing spend.

tacties

Below are five approaches that every marketer should take, incarnate and discipline as part of our journey to be better marketers.

1) Start With Why

“Start With Why” is a concept every marketer should know and understand. In fact, if you implement just one in support of your brand, it should be this one.Uses several manager and several companies to explain the concept of the Golden Circle and why “Starting with Why” is so important. Are you leading with your products/services features and benefits? Or are you leading with your beliefs?

2) Authorship Implementation

A company should understand that a quality not only consists of the arrival of its click and ordnance location or the marketing messaging it advertise on a regular basis. A company’s brand is also contain of each individual working for it.

Creation gives each author the ability to be seen in Google’s eyes as a subject matter expert in a particular industry. By relation, the brand benefits from the content build by its thought leaders.

The problem is that most companies do not understand creation as it relates to marketing and ad spend. This post gives a new take—brand authority—on an old topic, creation. Most marketers may pass on this opportunity, as complete  this ploy requires a lot of work. That’s why creation is like an Arthurian quest. Do you have what it takes to wield Excalibur?

3) Let People Know Who You Are

The previous ploy advert to this one. Each individual marketer has his or her own brand. Related, each particular marketer devote his or her brand to the company’s brand. The company’s brand is the sum of all its employees’ quality.

At the recent American Comedy Awards, Bill Cosby was the keynote speaker. He gave the audience some good advice. You take your brand with you wherever you go. When you show up, you bring an element of cast  to your market. By connecting with people, your company’s brand connects with people. Does your content let people know who you are?

4) Create Remarkable Content

Content needs to be written with one purpose: to be Important. That means that it must anger a response or a attention from the reader. Many companies think that if they create content that fulfills a need or answers a question, they will somehow be compensated  with their content being shared by millions.

But it doesn’t work that way. Find the users who care about what you’re creating. Market to them. Make it easy for them to share with their friends.

5) Use the Common Structure of Great Communicators

Start with what is, then show your market what could be and how the world is better with your idea. Rinse. Repeat. End on a high note, which is what your target audience could experience with your product or service. Does your content follow the common structure of great communicators?

Content Promotion

You now have five content ploy that can raise your brand and make you a better marketer. But in a world that rotate around a customer with unlimited information at her fingertips, how do you ensure your marketing message connects with your target audience?

As mentioned your content must be remarkable, but it must also be promotable. Content promotion helps get your content with the right message to the right people, at the right place at the right time. It generates media coverage, earned media, thought leadership, brand awareness and return on ad spend.

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Learn Your Skill |Speakerhead.Com

As with most popular sayings, there is some truth in the saying, “Great leaders are born, not made.” To some amount, the capacity for great leadership is inborn. However, learning how to be a more effective leader is within everyone’s clamp– whether you start  multiple teams, an Full company or just one staff member.

Be prepared for dedication

Effective leadership is much more than simply giving task and direction. It requires sight, cooperation, planning and practice. And this all takes time and a lot of hard work. If you aren’t one of those “born” leaders, be arrange for a serious dedication to sharpen your leadership skills.

Evaluate your personal strengths and weaknesses
A good leader shine in some areas, but also understands his or her limitations. Knowing these strengths and weaknesses will help you deputy  responsibility accordingly, hire people who companion you, and know what areas you need to work on to become a better leader.

Learn how people recognise you
Good leaders have a thorough understanding of how they’re recognise. This knowledge will make you better able to communicate with employees and understand what qualities you need to work on to manage more effectively. For example, if you are known as being a bit too harsh, you can work on your tone of voice and use more praise. It is often hard to know how employees perceive you, so try to notice them closely or ask them in a non-threatening way such as, “If you had to name my best and worst qualities, what would they be?” An anonymous comment box might also obtain the information you need.

Know the quality the group values in a leader
There is no one-size-fits-all leader. To be an effective leader for a certain group, you will need to understand what qualities the group values. Trust? Creativity? Organization? You should hone whatever qualities they value. If you don’t know the answer to this question, notice your group members or simply ask them what makes a good leader. They will likely respect your dedication to their concerns.

Develop a vision and solid goals
Members of a group need to know what they are working toward. Your job as a leader is to work with your employees to set measurable goals with achievable milestones along the way. Your team members should know your vision for the group as a whole and for them as individuals.

Learn and practice your skills
Key leadership skills include communication, team-building, vision and planning, knowing when to take risks, motivating individuals and the group, assign responsibility, and more. To become a good leader, you will need to practice these skills.

Know the organization
An effective leader knows the purpose and goals of his or her group, the purpose and goals of the overall organization, and the best policy to achieve these goals. The leader understands not only how his or her group control, but also how it operates in the context of the entire business. You should know what each department and individual does and how it affects the organization as a whole. You should also understand the external operations of the organization.

Know the industry
You should know the industry trends, major players, marketplace and other relevant information for the industry in which you work.

Make your meetings work
When you call a meeting, you need to know how to make it productive and lead to concrete action. The first step in this process is to set an agenda for the meeting and follow it. End the meeting by clearly outlining the “action items” or important points from the meeting.
Follow up the meeting with notes about what happened in the meeting as well as any specific action items and who is responsible for executing them.

Learn to communicate better
A good communicator should not only speak clearly and with confidence, but must also be a good listener. Here are a few tips to speak with confidence and clarity:
* Prepare what you have to say
This includes thoroughly researching your subject manner and outlining your speech.
* Practice
Practice your speech in front of others if possible. It might also be useful to take a public speaking class.
* Know your audience
Tailor what you are going to say to your audience. Make sure you make it clear why this speech matters to them. Also, know what they want out of a speech – do they just want you to hurry up? If so, keep it short.
* Visualize your success
* Make eye contact with your audience
* Act confident, even if you are not
* Look your best
* Be a good listener

Good listeners look for verbal and nonverbal cues from others. It is often an effective strategy to reword what the other person has said to make sure you have understood correctly.

Recognize and encourage employees
One of the biggest motivators for employees is recognition for their good work and inspiration along the way. Motivate your employees to continue with a project, and then praise them as they do good work along the way.

Build your team
An effective leader usually does not, and should not, work alone. He or she should communicate with members of the team, as well as show team members how to work well with each other. All members should be inspired to participate in the group.

Don’t be afraid to innovate and take risks. An organization that neither innovates nor takes risks is likely to fail in the long run. A good leader will step out of the safe zone for a good idea.

Learn from your mistakes
Leaders slip up. Use your mistakes as a steppingstone for improving your leadership skills.

Exhibit leadership traits
A good leader is usually passionate about the organization and his or her work, exudes confidence in his or her abilities, can organizes and makes sense of complex situations, maintains high standards and inspires others to do the same, can motivate and inspire employees, and is generally looked up to as a person of vision.

Develop a leadership style that works for your team
“Situational leadership,” one of the key management theories, is based on the idea that a leader should choose his style based on the willingness and ability of the group to accomplish its goals. If the group is unwilling and unable, the leader should be extremely hands-on, providing a lot of help, structure, direction and encouragement to the group. If the group is willing but unable, the leader can be more of a coach, providing direction, guidance and inspiration. If the group is willing and able, the leader can be more of a delegator. If the group is unwilling but able, the leader should focus on building relationships and motivating employees. These are merely guidelines. A leader must read the group, understand what it needs to succeed and how to make that happen, and then do it.

Practice makes (close to) perfect
Becoming an effective leader takes practice. Work on your skills. Seek feedback so you can improve. Try new methods when something doesn’t work. The more you work on becoming an effective leader, the more likely you are to get there

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About Mutimedia Design by Speakerhead.com

Mutimedia Design

Multimedia is content that uses a combination of different content forms such as text, audio, images, animations, video and interactive content. Multimedia contrasts with media that use only basic computer displays such as text-only or convenforms  of printed or hand-produced material.

Multimedia can be recorded and played, displayed, collaborate with or accessed by information content processing devices, such as computerized and electrical devices, but can also be part of a live performance. Multimedia devices are electronic media devices used to store and skill multimedia content. Multimedia is famous from mixed media in fine art; by including audio, for example, it has a large scope. The term “rich media” is synonymous for interactive multimedia. Hypermedia scales up the amount of media content in multimedia application.

Categorization

Multimedia may be widely divided into linear and non-linear categories. Linear active satisfied progresses often without any navigational control for the watcher such as a cinema presentation. Non-linear uses interaction to control progress as with a video game or self-cross computer-based training. Hypermedia is an example of non-linear content.

Multimedia presentations can be live or recorded. A recorded presentation may allow interaction via a navigation system. A live multimedia presentation may allow interactivity via an interaction with the introducer or trouper.

Multimedia can possibly be distinguished from traditional motion pictures or movies both by the scale of the production and by the chance of audience interaction or involvement. Interactive elements can include: voice command, mouse manipulation, text entry, touch screen, video capture of the user, or live involvement .

Multimedia tends to imply experience in both production and presentation than simple text-and-images. Multimedia presentations are possible in many contexts, including the Web, CD-ROMs, and live theater. A rule-of-thumb for the minimum development cost of a packaged multimedia production with video for commercial presentation is: $1,000 a minute of presentation time. Since any Web site can be viewed as a multimedia presentation, however, any tool that helps develop a site in multimedia form can be classed as multimedia software and the cost can be less than for standard video productions.

characteristics

Multimedia presentations may be viewed by person on stage, projected, transmitted, or played locally with a media player. A broadcast may be a live or recorded multimedia presentation. Transmit and recordings can be either analog or digital electronic media technology. Digital online multimedia may be downloaded or pour. Streaming multimedia may be live or on-demand.

Multimedia games and simulations may be used in a physical environment with special effects, with multiple users in an online network, or locally with an offline computer, game system, or simulator.

The various formats of technological or digital multimedia may be deliberate to enhance the users’ experience, for example to make it easier and faster to convey information. Or in entertainment or art, to outrank everyday experience.

A lasershow is a live multimedia performance.

Enhanced levels of interactivity are made possible by combining multiple forms of media content. Online multimedia is increasingly becoming object-oriented and data-driven, enabling applications with collaborative end-user revolution and personalization on multiple forms of content over time. Examples of these range from multiple forms of content on Web sites like photo galleries with both images (pictures) and title (text) user-updated, to simulations whose co-efficients, events, illustrations, animations or videos are modifiable, allowing the multimedia “experience” to be altered without reprogramming. In addition to seeing and hearing, perception technology enables virtual objects to be detect. Appear technology involving vision of taste and smell may also increase the multimedia experience.

Usage/application

Creative industries

Creative industries use multimedia for a variety of purposes ranging from fine arts, to entertainment, to commercial art, to journalism, to media and software services provided for any of the industries listed below. An individual multimedia designer may cover the range throughout their career. Request for their skills range from technical, to  logical to creative.

Commercial uses

Much of the electronic old and new media used by commercial artists and graphic designers is multimedia. Exciting donation are used to grab and keep attention in advertising. Business to business, and interoffice communications are often developed by creative services firms for advanced multimedia presentations beyond simple slide shows to sell ideas or revive-up training. Commercial multimedia developers may be hired to design for governmental services and nonprofit services applications as well.

Entertainment and fine arts

In addition, multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and animations. Multimedia games are a popular pastime and are software programs available either as CD-ROMs or online. Some video games also use multimedia features. Multimedia applications that allow users to actively participate instead of just sitting by as passive recipients of information are called Interactive Multimedia. In the Arts there are multimedia artists, whose minds are able to mix techniques using different media that in some way incorporates interaction with the viewer. A approach entails the creation of multimedia that can be displayed in a traditional fine arts arena, such as an art gallery. Although multimedia display material may be volatile, the survivability of the content is as strong as any traditional media. Digital recording material may be just as durable and infinitely reproducible with perfect copies every time.

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